Newsletter consent text generator

Ready-to-paste checkbox wording, double opt-in e-mail and contact-form notice for lawful e-mail marketing.

Fill in the form, read the draft as it writes itself, copy it. No account, no e-mail address, nothing stored on our side.

As registered, e.g. Muster AG

Street, number, postcode, town, country

example.com

Where your privacy notice already lives, if anywhere

What an account adds

This draft is a text file. The paid platform makes it a live document: hosted at a stable URL you can link from your footer, versioned every time it changes, published in English, German, French and Italian at once, with a cookie list that updates itself from a real scan of your site, a consent banner in front of it and an audit trail behind it.

Live draft updating…

Newsletter and form consent

Automatically generated draft — no legal validity
This text was generated automatically from the details you entered. It has not been checked by a lawyer, is not legal advice and has no legal validity. Read it in full, adapt it to what your business actually does, and have it reviewed before you publish or rely on it.


About this page

This page provides Your company with ready-to-use consent wording for newsletter sign-ups and contact forms on example.com. Each section explains when the text is needed and contains the wording to copy into the relevant form, e-mail or footer. Replace any placeholders in square brackets before use.

Legal basis

Sending a newsletter to a subscriber requires the subscriber's consent pursuant to Article 6(1)(a) of the General Data Protection Regulation (GDPR) and, for electronic direct marketing, the ePrivacy Directive (Directive 2002/58/EC) and its national implementations. Consent must be freely given, specific, informed and unambiguous, and the subscriber must be able to withdraw it at any time as easily as it was given (Article 7(3) GDPR). Withdrawal does not affect the lawfulness of processing carried out before it. The double opt-in procedure below serves to document that consent was actually given by the holder of the e-mail address.

Data submitted through a contact form is processed to answer the enquiry. The legal basis is Article 6(1)(b) GDPR where the enquiry relates to a contract or pre-contractual steps, and otherwise our legitimate interest in responding to enquiries pursuant to Article 6(1)(f) GDPR.

Where Swiss law applies, the processing is also carried out in accordance with the Swiss Federal Act on Data Protection (FADP). In addition, Article 3(1)(o) of the Swiss Federal Act against Unfair Competition (UWG) prohibits sending mass advertising by e-mail without the prior consent of the recipient, without correct sender information, or without an easy and free way to refuse further messages. The texts below are designed to satisfy these requirements.

Newsletter sign-up checkbox

Place this text next to an unticked checkbox in your sign-up form. The checkbox must not be pre-selected, and subscribing must not be a condition for using another service.

Yes, I would like to receive the Your company newsletter by e-mail with news about products, services and offers. I can withdraw my consent at any time free of charge via the unsubscribe link in every newsletter. Details on how my data is processed can be found in the privacy policy.

Double opt-in confirmation e-mail

Send this e-mail immediately after sign-up. Only add the address to your mailing list after the confirmation link has been clicked. Keep a record of the time of sign-up, the time of confirmation and the IP address used, as evidence of consent.

Subject: Please confirm your subscription to the Your company newsletter

Hello,

Thank you for your interest in the Your company newsletter. To complete your subscription, please confirm your e-mail address by clicking the following link:

[confirmation link]

If you did not request this subscription, please ignore this e-mail. Your address will not be added to our mailing list without confirmation.

You can unsubscribe at any time via the link at the end of every newsletter. Information on how we process your data can be found in our privacy policy.

Kind regards
Your company

Contact form privacy notice

Display this notice directly below the submit button of your contact form. No checkbox is required for the notice itself, because answering an enquiry does not rely on consent.

The data you enter in this form is processed by Your company solely to handle your enquiry and any follow-up questions. It will not be passed on to third parties without your consent and will be deleted once your enquiry has been dealt with, unless statutory retention periods apply. You can find further information, including your rights, in our privacy policy.

Newsletter unsubscribe footer

Include this line, together with a working one-click unsubscribe link, at the end of every newsletter. The sender's name and postal address must also be visible.

You are receiving this e-mail because you subscribed to the Your company newsletter. If you no longer wish to receive it, you can unsubscribe here at any time: [unsubscribe link]. Your company

Recording and withdrawal of consent

  • Store the wording shown at sign-up, the time of sign-up, the time of confirmation and the IP address for each subscriber.
  • Process every unsubscribe request immediately and confirm it, without asking for a reason or a login.
  • Do not re-send the confirmation e-mail more than once and delete unconfirmed addresses after a short period.

Controller

The controller responsible for the processing described on this page is Your company.

Generated template — informational, not legal advice. Have it reviewed before relying on it.


Automatically generated draft — no legal validity
This text was generated automatically from the details you entered. It has not been checked by a lawyer, is not legal advice and has no legal validity. Read it in full, adapt it to what your business actually does, and have it reviewed before you publish or rely on it.

Questions people actually ask

Do I need double opt-in?
The GDPR requires you to be able to prove consent, not to use a specific technique, but double opt-in is the only method that reliably shows the holder of the address agreed. German courts in particular treat single opt-in as inadequate evidence, and Art. 3(1)(o) of the Swiss UWG prohibits mass advertising e-mail without prior consent.
Can I add customers to my newsletter automatically?
Only within the narrow soft opt-in: an existing customer, their address collected during a sale, marketing for your own similar products, and a clear opt-out offered at collection and in every message. Anything broader, and anyone who has not bought from you, needs real consent.
What must I keep as proof of consent?
The wording shown at sign-up, the timestamp and IP address of the sign-up, the timestamp of the confirmation click, and any later withdrawal. Keep it for as long as you mail the person and for the limitation period afterwards, because the burden of proof under Art. 7(1) GDPR is on you.

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